Fractional RevOps for SMBs

Your revenue
engine, built
to convert.scale.last.convert.grow.win.

We design your processes, implement your CRM, and build AI-powered automations that eliminate the busywork — so your team can focus on growing, not managing spreadsheets.

Book a free diagnostic call See what we do
90-day
delivery commitment
100%
documented
1 month
post-launch support included
The problem

You've outgrown
founder-led ops.

You need a VP of Revenue Operations but aren't ready to pay $180K/year. So your CRM is a mess, your processes live in people's heads, and your team's burning hours on work that should be automated.

01
CRM nobody trusts
Duplicate records, stale deals, and fields nobody fills in. Your pipeline report is fiction.
02
Processes in people's heads
When your best rep leaves, the process leaves with them. Nothing is documented, nothing is repeatable.
03
Manual work everywhere
Your sales team is copying data between tools. Your CS team is manually sending onboarding emails. All of this can be automated.
04
No handoff between teams
Sales closes a deal and throws it over the wall. CS has no context. Customers feel it immediately.
What we do

Three services.
One revenue engine.

We don't consult and leave. We build the systems, document the processes, and hand you something that actually works.

CRM Implementation & Hygiene

A CRM that reflects reality. We set it up right, clean up the mess, or rebuild it from the ground up — so your team trusts the data.

  • CRM selection & implementation (HubSpot, Salesforce, Pipedrive)
  • CRM rescue — deduplication, pipeline restructure, data cleanup
  • Sales pipeline architecture & stage design
  • Adoption training for sales and CS teams
  • Ongoing CRM admin (retainer)

Process Design & Documentation

Your revenue motion, mapped and written down. So when your team grows, the process scales with it — not against it.

  • Sales process design — lead-to-close playbook
  • Customer onboarding workflow design
  • Sales-to-CS handoff architecture
  • SOPs, runbooks, and process documentation
  • Reporting cadence & QBR framework setup

Automation & AI Workflows

Eliminate the manual work that's slowing your team down. We build automations and AI-powered workflows that run in the background — so your people focus on the work that actually moves revenue.

  • AI workflow automation (drafting follow-ups, summarising calls, routing leads with AI scoring)
  • CRM workflow automation (HubSpot, Salesforce flows)
  • Cross-tool automation (Zapier, Make)
  • Lead routing, assignment & follow-up sequences
  • Renewal and upsell trigger workflows
  • Dashboard & reporting automation
Free assessment

How healthy is your revenue engine?

Take the free RevOps Health Check — 12 honest questions about your CRM, processes, automation, and reporting. Get a personalised score and the 3 biggest gaps holding your growth back.

3 minutes
12 questions
Instant personalised result
Take the Health Check
Your RevOps Score
62/100
Solid
CRM Health
Process
Automation
Reporting
How it works

From diagnosis
to done.

We don't start building until we understand the full picture. Every engagement starts with a structured diagnostic — so we know exactly what to fix, and in what order.

01
RevOps Diagnostic

We audit your CRM, processes, and tech stack. You get a clear gap analysis and prioritised buildout plan within 2 weeks.

02
Scoped Project

We tackle the highest-impact work first — CRM rebuild, process documentation, or automation sprint — with a fixed scope and delivery date.

03
Handoff & Training

Everything we build gets documented and handed over with your team trained on how to use it. Nothing lives only in our heads.

04
Retainer (optional)

Stay on for ongoing CRM admin, process iteration, and automation management. Most clients do. It's easier than hiring.

Pricing

Fixed scopes. No surprises.

Everything is priced on value delivered, not hours worked. Projects have a fixed fee. Retainers are monthly, cancel any time.

Starter
$2,500
one-time

A structured audit of your CRM, processes, and automations — with a prioritised action plan.

  • Full RevOps diagnostic
  • CRM & process audit
  • Gap analysis report
  • Prioritised 90-day roadmap
  • 1 exec readout session
Book diagnostic
Project
$4–12K
fixed fee, per project

CRM implementation, process buildout, or automation sprint — scoped, built, and delivered.

  • Fixed scope, fixed fee
  • Clear delivery timeline
  • Full documentation on handoff
  • Team training included
  • 30-day post-launch support
Scope a project
Most popular
Retainer
$3,500–6,500
per month · 3-month minimum

Ongoing RevOps support — CRM admin, process iteration, automation management, and reporting.

  • Dedicated RevOps resource
  • Ongoing CRM admin & hygiene
  • Monthly reporting & dashboards
  • Slack access (business hours)
  • Process iteration & automation
Start a retainer
Full-Stack
$12–16K
per month · for scale-ups

RevOps + FracOps combined. Your de facto VP of Operations embedded in the business.

  • 3–4 days/week embedded
  • CRM + process + automation
  • Team management support
  • Board-ready reporting
  • QBR facilitation
Let's talk
Craig Neethling
Craig Neethling
Founder, Fulcrum RevOps
View LinkedIn profile

"I've spent my career building the revenue operations infrastructure businesses run on. I know exactly which problems are holding your growth back — and how to fix them."

Former Revenue Operations Lead
HubSpot & Salesforce certified
90-day delivery commitment on every project
About

Built by an operator, for operators.

Fulcrum RevOps was founded by Craig Neethling — a senior operator who has spent his entire career inside revenue operations, not consulting around it. The exact problems your business is facing are the same problems he's owned, fixed, and built systems around for years.

That means when we come into your business, we're not learning on the job. We know which CRM configurations break at scale, what a clean sales process actually looks like, and which automations save 10 hours a week versus the ones that just add complexity.

We work with a focused number of clients at a time — so you get senior attention, not a junior team with senior oversight.

Execution over decks
We build things
Senior operator, not a consultant
Real ops experience
Max 4 clients at a time
Full attention, always
Everything documented on handoff
Nothing lives in our heads
FAQ

Common questions.

A full-time RevOps hire at this level costs $120,000–$180,000 per year, plus benefits and recruitment costs. You also need to manage them and keep them busy 40 hours a week. With Fulcrum, you get senior operator expertise at a fraction of the cost, with no hiring risk, no overhead, and no commitment beyond the project or 3-month retainer. When the work is done, we're done.
Both. If you're starting from scratch, we'll assess your business and recommend the right CRM for your stage, team size, and budget — we work primarily with HubSpot, Salesforce, and Pipedrive. If you already have a CRM that's become a mess, we can rescue and rebuild it. Either way, we implement and configure everything — you don't need any technical knowledge.
The RevOps Diagnostic is a 2-week deep dive into your CRM setup, sales and CS processes, tech stack, and automation (or lack of it). You get a written gap analysis, a prioritised list of what to fix first, and a 60–90 day buildout roadmap. We present it in a live exec readout where we walk through every finding. Most clients then move straight into a project or retainer — because the roadmap tells them exactly what to do next.
It depends on the scope. A CRM implementation takes 4–8 weeks. A process documentation project takes 3–4 weeks. An automation sprint takes 2–3 weeks. We never start a project without a fixed scope and agreed delivery date — so you always know when it ends. We commit to a 90-day delivery on everything.
Yes, but we'd always recommend the diagnostic first — even if you're planning to move straight to a retainer. It means we're spending your retainer budget on the right things from day one, rather than figuring out priorities as we go. The diagnostic fee is also credited toward your first retainer month if you sign up within 30 days.
We cap at 4 retainer clients at any time. This is intentional — it means every client gets senior-level attention, not a junior team running things in the background. If we're at capacity, we'll tell you upfront and put you on a waitlist. We'd rather be honest about that than overpromise and underdeliver.
Get started

Let's talk about your revenue engine.

Every engagement starts with a free 30-minute discovery call. No pitch, no pressure — just an honest conversation about where you are and whether we're the right fit.

Location
Remote-first · Available globally
Email
hello@fulcrumrevops.com
Response time
Within 1 business day

Ready to build a revenue engine that actually works?

Book a free discovery call

Free 30-min call · No commitment · Results in 90 days